The What:

​

The first order of business for us is to conduct our specific research and analyses, which we call deep contextuality. Deep contextuality is the way to decide whether the project is going to be suggestive or definitive in its meaning; Through a detailed studies and measurements of cultural archaeology, sociology, histography and philology of the location, the gathered information will lead project’s concept and form forward.

 

The How:

​

Our methodology echoes the intricate dance of perception and semiotics. If reality can be thought of electric signal interpreted by our brains, then reality is a form of abstraction. With this transformative perspective as our guide, we aspire to infuse our projects with parallel essence of vibrant vitality. Conducted by deep contextuality and merged with specificity in conceptualization, information flow through the conduit of abstraction, to become manifestations that is harmonized with the essence of each site to resonate with the very fabric of our shared human experience.

 

The Why:

​

Designing didactic projects -in one way or another- is based on the belief that existence is fundamentally a correlation at the mercy of how we think we understand the universe and how the universe genuinely behaves. Objects and subjects (art and the observer) are no different and are in the same realm of duality. They both express and destabilize each other constantly; and when one deliberately excruciates the other to the point of singularity, architecture emerges.